International Minds Collision in Media Education (ME) Futures Conference, Tampere, Finland

24.4.2014 Jin Muranen

Media Education Futures Conference will be held on the 8th and 9th May 2014 in the University of Tampere, Finland.  Two-day conference will present us a variety of perspectives on the current situation and the future trends of Media Education around the world.

The keynote speakers’ and panelists’’ topics extend a wide range from kindergarten children’ to the university students’ media literacy, from individual family to the wide public and from a local school’s daily practice to the European Union’s policy making. The studies’ and experiences’ geological coverage stretches from European countries such as Finland, France, England, Spain, Croatia, Greece, Portugal, Poland, Italy, Belgium, Denmark, Norway to Israel, Russia, China, India and Brazil.

The conference will gather around 150 prestigious Media Education experts, professionals and learners around the globe. While most of our ME professionals are focusing on how to equip our youngsters with critical thinking towards current over-abundant mass information,  the distinguished Professor Li Xiguang from Tsinghua University, China, has spent the past fifteen years to practice the ancient “mind of caravanserai” on his students, which is to exercise students’ mind like a muscle of their body and allow them to look at different culture and people at a more analytical manner instead of simply accepting the stereotype created by the media.

In order to build up a health Media environment for the future, on one hand, the media information receivers should possess the analysis ability; on the other hand, media information providers like journalists should perform with accuracy and fairness as stated by Sandrine Boudana from Tel-Aviv University, Israel.

While it seems that the ubiquitous goal of ME is to turn everyone into rationalists towards media, Jung Carl saw student as a living medium who perceives the world either through emotions, senses, or intuition superiorly to rational thinking. Therefore, the current cognitive-rationalist curriculum seems insistently forcing these students to experience the world in a way that is not their own.  Thus, Marketa Zezulkova from Bournemouth University, England propose that teachers’ understanding and benefiting from the emotional and social dimensions of children’s media experience could stimulate an efficient, suitable and enjoyable way of narrating both general and media literacy knowledge and skills in primary and lower elementary schools.

This conference will be certainly fascinating to all stakeholders who are interested in Media Education. The timing of the conference is especially crucial for Finland since the Finnish primary school curriculum reform is in the commentary process in which the inclusion of Media Literacy will be one discussed topic among many.  The conference will be also beneficial to researchers, educators, learners and policy-makers due to its versatility of perspectives and opinions. Collision will provoke progresses and improvements. This conference will be full of mind collision indeed.

Media Education Futures Conference is co-organized by the School of Education and School of Communication, Media and Theatre (CMT), University of Tampere (UTA), where Media Education Master Program is established. For further information, please visit the conference website

and/or contact the conference Directors:
Mrs. Sirkku Kotilainen, PhD., Professor, University of Tampere,
Mr. Reijo Kupiainen PhD., Professor, University of Tampere,


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